COMMUNITY DEVELOPMENT DEPARTMENT AND GRASSROOTS ECONOMIC DEVELOPMENT IN THE DIGITAL AGE

Abstract

This article examines the role of the Department of Community Development (DCD) in driving grassroots economy in the digital era. The grassroots economy plays a vital role in strengthening national economic and social security as it serves as the primary source of income for the majority of Thai people and contributes to reducing inequality. The DCD has promoted grassroots economic development through initiatives such as village and urban community funds, occupational promotion and community groups, the One Tambon One Product (OTOP) project, and leadership development within communities. In the digital era, technology has become a crucial tool enabling communities to access new markets and opportunities, particularly through e-commerce, social media, e-learning, and the application of Big Data. Nevertheless, challenges remain, including the digital divide, insufficient digital skills among the population, and limitations in digital infrastructure. To address these issues, this article proposes several strategies: enhancing digital literacy among citizens and community leaders, fostering collaboration among government, private sectors, and academic institutions, investing in digital infrastructure to ensure equitable access, and integrating local wisdom with technology to create value-added products. In conclusion, the development of grassroots economy in the digital era requires integrated efforts, with the DCD acting as a key driver in coordinating resources and support. Such efforts will enable communities to strengthen self-reliance, achieve sustainable development, and remain resilient amidst global economic and social transformations.