The Development of Creative Cultural Tourism Business Based on the Bun Bang Fai Festival in Yasothon Province

Abstract

This article aims to develop, evaluate, and promote guidelines for the development of creative cultural tourism businesses centered on the Bun Bang Fai (Rocket Festival) tradition in Yasothon Province. A mixed-methods research design was employed. The guidelines were developed through a group of 10 key informants who are experts in the field. The research instruments included interviews. The guidelines were then evaluated by 21 experts using assessment forms. Finally, the promotion stage involved transferring knowledge to the community through a training program with 30 purposively selected participants.

The research findings revealed that: 1) The guidelines for developing the Bun Bang Fai tradition can be divided into four main dimensions: the dimension of beliefs and customs, the dimension of cultural and artistic competition, the dimension of preservation, and the economic dimension. 2) The evaluation results by experts indicated that the guidelines were rated as highly appropriate (=4.56), especially in terms of accuracy (=4.65). 3) The knowledge transfer to the community received positive feedback, with the target group demonstrating the highest level of understanding of the development guidelines. A key recommendation is to drive the concrete application of the development guidelines through the participation of communities, government agencies, and businesses, in order to create a balance between cultural preservation and sustainable economic value creation at the local level.