Published: 2025-11-24

Full Issue

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Academic Articles

Challenges and Approaches to Developing Educational Administration in the Digital Age: A Critical Analysis for Sustainable Adaptation

Wichan Julharik, Jurairat Vannaying, Porntip Charernthamanont

1-12

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A critical review of the role of organizational culture in international business management in the Asian context

Wunchai Kaewsaen, Xiaoxi Chen, Wichan Julharik

13-22

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The Development of Educational Leadership in Thailand: A Pathway to Sustainable Education Quality in the 21st Century

Porntip Charernthamanont, Jurairat Vannaying, Nuthathai Banjongjit

23-34

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Digital Government and Public Administration in Thailand: A Documentary Analysis of Its Impacts on Administrative Efficiency and Human Capital Development in the Public Sector

Natnarin Niampradid, Kasame Manasakorn, Phonphan Phrompho

35-48

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Developing Strategies to Enhance Citizen Participation in Local Governance through Digital Technologies under the Framework of Collaborative Governance

Nuthathai Banjongjit, Wanchai Kaewsaen, Shen Xiaoxi

49-60

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Mechanisms of Building and Sustaining Social Capital in Online Communities: The Dynamics of Interaction in the Digital Society

Phawat Rujachan, Thanaphat Chanthana, Phumiphat Rattanaprapha

61-72

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Using Big Data for Personalized Marketing: Ethics and Effectiveness

Vipavee Pijitbundarn, Chansit Charernthamanont, Tanasak Wahawisan

73-84

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Digital Transformation of Direct Sales Business: Strategies for Integrating Online and Offline Channels

Tanasak Wahawisan, Phumiphat Rattanaprapha, Chansit Charernthamanont

85-94

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Systems thinking to propose guidelines for the development of human resource management in Thai educational institutions

Jurairat Vannaying, Porntip Charernthamanont, Nattaya Arayakemmakul

95-108

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Business Management in the Digital Transformation Era

Phonphan Phrompho, Natnarin Niampradid, Nuthathai Banjongjit

109-124

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The Role of Artificial Intelligence (AI) and Chatbots in Enhancing Customer Service and Supporting Salespeople

Phumiphat Rattanaprapha, Tanasak Wahawisan, Attaphol Arayakemmakul

125-138

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Sustainable Business Management in the 21st Century: Integrating the ESG Concept to Create Competitive Advantage

Xiaoxi Chen, Wanchai Kaewsaen, Chansit Charernthamanont

139-152

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Research Articles

Negotiation Skills Development through “Negotiate to Survive” Activity for Business Administration Students at a Selected Public University

Chaiyaset Promsri, Suchira Chaigusin

153-170

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The Promotion of Cultural Influence Policies Affecting the Success of Thai Restaurants in Bangkok

Onnarumon Chadachaiwiwat, Phukit Yonchayawong, Nattanicha Raksawong

171-182

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Circular Economy Promotion Policy for Fashion Businesses Affecting Export Business Capability in Bangkok

Suttiwan Chadachaiwiwat, Phukit Yonchayawong, Natanarin Niampradit

183-192

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Perception of information through online media that affects the mayoral election behavior of the people in Pluak Daeng Subdistrict, Pluak Daeng District, Rayong Province

Wanmai Songsinsard, Phukit Yonchayawong, Sunanta Sowanakun

193-204

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Accounting potential of accountants in accounting offices in Mae Sot District, Tak Province

Rachan Pradubsuk, Thipaporn Monthathip, Pachanee Uttara, Sunakee Meepunya

205-216

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The effect of experience arrangement by using Thai style playing on mathematical readiness of early childhood children

Suntharee Dunma, Ubon Phonjan

217-226

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