Integrated Buddhist Management of Religion and Culture Promotion by Chaiyasathan Municipality, Saraphi District, Chiang Mai Province

Abstract

This research aimed to (1) examine the level of religious and cultural management of Chaiyasathan Subdistrict Municipality, Saraphi District, Chiang Mai Province; (2) compare public opinions based on personal factors; and (3) propose Buddhist-integrated guidelines to enhance religious and cultural management. A mixed-methods approach was employed. The quantitative sample consisted of 378 residents, using a questionnaire as the research instrument, and data were analyzed using descriptive statistics and t-test. The qualitative component involved in-depth interviews with 10 key informants, and data were analyzed through systematic content analysis.

The findings revealed that the overall level of religious and cultural management was at a moderate level. Policy and planning aspects showed the highest mean, indicating clarity in policy formulation, while implementation, monitoring, and evaluation remained at a moderate level, reflecting operational and follow-up limitations. Based on the Four Principles of Sangahavatthu, public perception and participation were also at a moderate level, with Piyavaca (kind speech) rated highest and Samanattata (equity and consistency) lowest. Furthermore, gender, age, and income significantly influenced public opinions at the .05 level, whereas education and occupation showed no significant effects. The study proposes Buddhist-integrated approaches to strengthen local religious and cultural management, consisting of six key strategies: integrating Buddhist principles into policy formulation, supporting religious activities, revitalizing local traditions, promoting Buddhist education and knowledge transfer, enhancing community participation, and conserving religious and cultural sites linked with cultural tourism. These approaches aim to strengthen cultural values, morality, and responsible citizenship at the local level in a sustainable manner.