The Potential development of farmers on Rice Grow in Xieng Khouang Province, Lao People's Democratic Republic

Abstract

This study aimed to examine the production capacity, market trends, and strategies for enhancing the production of Kai Noi rice in Xiang Khouang Province, Lao People's Democratic Republic. Data were collected from 400 Kai Noi rice farmers in Pak, Kham, Khoune, Phasay, and Phou Koud districts using questionnaires and from 45 key informants—including farmer representatives, district agricultural officers, and rice product entrepreneurs—through focus group discussions. Data were analyzed using descriptive statistics and content analysis.

The results revealed that farmers had an average of 3.56 laborers per household, 8.46 years of farming experience, and 0.86 hectares of land. Most farmers used clay soil and irrigation systems, preferred walking tractors, and cultivated yellow Kai Noi rice due to its high quality and market demand. Production was primarily self-financed, using traditional transplanting methods, which helped reduce costs and increase yield. Major challenges included crop diseases, low yield, and difficulties in managing scattered plots. Regarding marketing, most farmers sold their products to local traders, followed by state enterprises and rice mills. Processed Kai Noi rice was distributed to local markets, Vientiane, and beverage manufacturers. Analysis of marketing needs using the 4Ps framework indicated the highest priority was product development, followed by pricing, distribution, and promotion, emphasizing quality improvement, value addition, and convenient marketing channels. The study proposed three main strategies to enhance production and marketing: 1) supporting knowledge and production inputs, including training, technology adoption, and product processing; 2) government support, including farmer group formation, irrigation system development, and rice variety research; and 3) effective management of production and marketing, including price guarantees, domestic and international market expansion, and innovative marketing channels.