Assessing The Project to Upgrade the Economy and Society by Integrating Sub-District (1 Sub-District, 1 University), Pa Phai Sub-District, San Sai District, Chiang Mai Province

Abstract

This article presents an evaluation study of U2T integrated local development project implemented in Pa Phai Subdistrict, San Sai District, Chiang Mai Province. The study employed the CIPP Model (Context, Input, Process, Product) as the evaluative framework and utilized qualitative research methods, including in-depth interviews and focus group discussions. The tools were applied to a sample group of 43 participants. Content analysis was used for data interpretation, and the reliability of the findings was verified through triangulation.

The findings revealed that the project was necessary and well-founded, particularly in light of the economic and employment impacts of the COVID-19 pandemic, which severely affected agricultural communities. Regarding the input factors, the project received support from Maejo University and partner agencies; however, issues related to limited budget and resources were observed. In terms of process, the implementation covered a wide range of activities—from skill development and value-added processing to market channel enhancement. Nonetheless, the limited project duration hindered the continuity of activities. For the product aspect, the project successfully reduced production costs for farmers and increased community income. However, budget and personnel constraints affected the overall operational efficiency. In conclusion, the evaluation suggests that effective project management and strong collaboration among stakeholders are key factors for success. It is recommended that future initiatives develop appropriate management strategies to ensure long-term sustainable outcomes.