Factors Influencing Public Participation in Natural Resource and Environmental Management for Community Tourism In Huai Kaew Subdistrict, Mae on District, Chiang Mai Province

Abstract

This research article investigates two main objectives: the extent of public involvement in managing natural resources and the environment for community tourism, and the factors influencing public participation in this management. The study focuses on Huai Kaew Subdistrict, Mae On District, Chiang Mai Province community tourism. The researcher used a quantitative research method and collected data through a questionnaire distributed to 400 individuals in the area. Statistical measures such as frequency, percentage, mean, standard deviation, Pearson correlation coefficient, t-test, and F-test were used to analyze the data.

The study's findings indicate that public participation in all four aspects of natural resource and environmental management for community tourism, including decision-making, operational aspects, benefit sharing, and monitoring and evaluation, is at its highest level. Additionally, the study has identified several factors that positively influence people's participation in this field. These factors include natural resources and the environment, community leaders, external assistance, awareness of benefits, and knowledge and understanding of management. Importantly, these factors have been found to have a statistically significant positive impact. Based on these results, it is recommended that community leaders prioritize the development of community readiness and engagement among community members. This approach will enable individuals to recognize the value and advantages that the community can gain, ultimately leading to increased participation and the overall success of community tourism, particularly in terms of economic and social aspects.