The Study of Perception, Perceived Values, and Perceived risk of Investors in Cryptocurrency

Abstract

This research is quantitative research. The population is the cryptocurrency investors, which is unknown the number of population. Data was collected by the questionnaire online to respondents. The sample size was 221 respondents. The statistics were analyzed by frequency, percentage, mean and standard deviation, in addition, One-way analysis of variance (ANOVA) and Bonferroni test. The results showed that respondents mostly were male, the age range of 21-37 years, earning 15,000-25,000 baht per month, working in private companies. The education level is vocational/vocational. Perception about Cryptocurrency are at level 2: that means the samples know and understand regarding Cryptocurrency but unclear, and they cannot analyze by themselves. Perceived values which are emotional, epistemic, investment conditional and social functions are moderate. The level of perceived risks of Cryptocurrency investment is moderate also. Those are functional, physical, social, financial, psychological, and time risks.  The hypothesis test revealed that respondents who have different genders, ages, incomes, occupations, and educations rate differently the level of their perceptions about Cryptocurrency, perceived values, and perceived risks.