The Effectiveness and Sustainability Enterprise Operations Model and The Social Being Life Style Model during the COVID-19 Pandemic

Abstract

       The main objective of this research is to explore models of organization operating and social life practice that are considered effective and sustainable approaches to maneuver during the crisis of COVID-19 pandemic. The study sample consisted of 384 subjects including personnel members of 22 faculties within Chiang Mai University and individuals who received the University services throughout 2021. Specific and convenience sampling method was applied where respondents were purposively selected from people who worked in the University. A survey questionnaire served as a specific instrument for data collection.   Descriptive statistics i.e. frequency, mean percentage, and standard deviation were used to summarize sample characteristics and a linear regression analysis was performed to assess a possible correlation that may exist, keeping the significance threshold at the  p-value of 0.05. Correlations and Analysis of variance (ANOVA) were analyzed to quantify the strength of the linear association.  As results, two business models for organizational growth and sustainable success in response to the COVID-19 pandemic were revealed as follows:

       1) The Operating Model critical to organizational effectiveness and corporate longevity   comprises 6 elements including higher level of virtualized application networking infrastructure; shorter and diverse supply chains; culture adaptability and resilience; distributed leadership and workforce models; advanced digital and internet technologies; and organizations’ crisis preparation with financial contingency planning.

       2) The Social Life Model to encourage successful and sustainable community's way of life during the COVID-19 outbreaks consists of 9 components as follows: 1. The hypothesis on occurrences of the emerging infectious diseases; 2. The hypothesis on coronavirus-related challenges; 3. The hypothesis on social stigma and discriminatory responses; 4. Adapting a positive culture to maintain happiness through sharing, moderation and sufficiency; 5. Covid-19 outbursts; 6. Miracles of kind hearts in the midst of the pandemic; 7. Guiding habits for living a more satisfied life; 8. Getting Thai people ready for a post-pandemic future; and 9. Conclusion