Potential Development Model for Entrepreneur in Senior Healthy Food Industry in Digital Era

Abstract

       The objectives of this research were 1) to study the potential components of food industry entrepreneurs for healthy elderly in the digital age 2) to develop a model of entrepreneurial potential in food industry for healthy elderly in the digital age 3) to create a guideline for food industry entrepreneurs in the digital age Develop the potential of food industry entrepreneurs for the elderly for health in the digital age. It is a qualitative and quantitative mixed research. The group of informants in the research consisted of informants from in-depth interviews. Group of respondents Group of experts in focus group meetings and a group of experts to assess the manual. The data was analyzed by content analysis, frequency, percentage, mean, standard deviation. and elemental analysis The results of the research revealed that 1) The potential model of food industry entrepreneurs for the elderly for health in the digital age consisted of 4 main components as follows: Component 1) Organizational management, consisting of 4 sub-components: 1.1 principles of organizational management 1.2 management processes Organization 1.3 Finance and Accounting Innovation 1.4 Finance and Accounting Information Technology Component 2) Healthy food knowledge consists of 3 subcomponents: 2.1 Food and nutrition knowledge 2.2 Raw material knowledge 2.3 Packaging usage knowledge Component 3) Production Management consists of 4 sub-components: 3.1 Knowledge of production management 3.2 Production process by product type 3.3 Cooking standards 3.4 Food ethics and Component 4) Marketing communication There are 3 The sub-components are 4.1 communication in digital market, 4.2 communication with customers in the general market, 4.3 communication in the aging society, and 2.) a model and guideline for developing the potential of food industry entrepreneurs for healthy elderly in the era. digital Which consists of 2 parts, namely part 1 introduction to the use of the manual and part 2 guidelines for developing the potential of food industry entrepreneurs for the elderly for health in the digital age. The potential model of food industry entrepreneurs for healthy elderly in the digital age was unanimously approved by experts. And the Guidelines have been evaluated by experts for their applicability to a great extent to develop the potential of food industry operators for the elderly for health in the digital age.