The Development Model of Business Management Architectural Design in the Digital Age

Abstract

       The development of business management model for architectural design in the digital era aims; 1) to study the components of business management for architectural design in the digital era 2) to develop the model of business management for architectural design in the digital era and 3) to create a handbook for business management guideline for architectural design in the digital era. The study applied mixed method of qualitative and quantitative approaches. The participants providing qualitative information were executives in the architectural design business for in-depth interviews, focus group with experts included senior executives, partners and academics in the architectural design business. The participants providing quantitative information were executives in the architectural design business was 395 people. The qualitative approach was in-depth interview and analyzed by content analysis. The quantitative approaches were questionnaires and manual assessment forms. The qualitative data were analyzed by using statistics, frequency, standard deviation and the exploratory factor analysis.

       As result, the component of business management model for architectural design in the digital era consisted of 7 essential components as follows: 1) human resource management 2) management competency 3) organization leading 4) process design management 5) change management 6) risk management and 7) situation management. The handbook of business management guidelines for architectural design in the digital era consists of two parts as follow: 1) the essential component of business management model for architectural design in the digital era. 2) the business management guideline for architectural design in the digital era. In accordance with the committee appraisals, the business management model for architectural design in the digital era received unanimous agreement for its appropriateness and the handbook of business management guideline was considered on a 98 percent level appropriated and thus suitable for further application.