Approach for Developing Mala Grill Business of Small Business Owners in Night Market, Bangkok

Abstract

This objectives to study 1) personal factors of small entrepreneurs in the Mala grilled food business, 2) the operation of the Mala grilled food business of small entrepreneurs, 3) find relationships with the operation of the grilled food business. Mala of small entrepreneurs in the night market Bangkok Classified according to personal factors and, 4) presenting guidelines for developing the Mala grilled food business of small entrepreneurs in the night market. Bangkok. The instrument used was a questionnaire with an IOC in the range of 0.40 to 1.00. The sample group was 16 small business operators in the Mala grilled food business. Statistics used in data analysis included frequencies, percentages, and averages, standard deviation and chi-square analysis. The results of the study found that the majority of entrepreneurs are female, aged 31 - 40 years, with single marital status. Educational level: less than a bachelor's degree and a bachelor's degree Have an average monthly income of 30,000 - 45,000 baht. The main raw materials that are popular are Fresh meat/entrails. The health and safety aspect of food was cleanliness within the store is regularly maintained and trash cans inside the store have tight lids. And the standards of raw materials are maintained to maintain their fresh quality. The peak sales period is from 6:00 p.m. - 8:00 p.m. The shop rental format was monthly rental contract. The location of the store was important. It has a unique store name and an easy-to-remember store symbol. The importance of sales strategy was the same raw materials are arranged in the same area. The separated into clear categories to make it convenient to choose and buy and the average cost per day is 3,001 – 4,500 baht. The results of finding relationships between personal factors of entrepreneurs. It has a relationship with the Mala grilled food business of a small business owner in the night market Bangkok. That was, gender related to the location of the store. Marital status was related to shop rent patterns and statistically significant at the .05 level.