Developing a Potential Model for Automotive Production Line Managers to Support Automotive Manufacturing in the Digital Age

Abstract

The problems from the development of automotive production processes to the digital technology era resulted in the management of the aforementioned production lines having to adjust their work processes to be in line with changing technologies. The objectives of this research are 1) to study the components of the development of the production line manager's potential model, 2) to develop the production line manager's potential model, and 3) to create a manual for the development of managers. Production line system to support production in the digital automotive industry. The research design is a combination of qualitative and quantitative research. The research tools were in-depth interviews with experts and a sample questionnaire of 400 people from executives of automotive assembly and automotive parts production in 3 provinces, consisting of Chachoengsao, Chonburi, and Rayong Province. The statistics used are descriptive statistical analysis, such as frequency, percentage, mean, standard deviation, exploratory factor analysis, etc.
The results of the research revealed that the development of a production line system manager's potential to support production in the digital automotive industry consisted of 3 main components: knowledge, skills, and attributes for implementing the components. All of them are expanded into sub-components that are important in order to develop the potential and create a guideline for the development of the management's potential in the production line system to support production in the digital automotive industry in the future.