Behavior And Using That Affect Responding For Social Networks Facebook Fanpage In Rajamangala University Of Technology Tawan-ok : Chakrabongse Bhuvanarth Campus

Abstract

The purpose of this research was to study behavior and using that affect responding for social networks facebook fanpage case study in Rajamangala university of technology Tawan-OK : Chakrabongse Bhuvanarth Campus. This was a survey research. The sampling was 368 students from Rajamangala university of technology Tawan-OK : Chakrabongse Bhuvanarth Campus. The tools used Questionnaire. Statistics used to frequency, percentage, mean and standard deviation and compared the correlation of independent variables was compared by using the chi-square statistic correlation coefficient Pearson Chi-square.
It was found that , Most subjects were female students age of 18 -19 years old and studying in the first year faculty of business administration and Information technology major of general management and accounting. The behavior of using social networks facebook fanpage the most effect was used for knowledge in university by telephone. Frequency of social network 3-5 times/day at 16.01-22.00 P.M. and most share data of fanpage. The using that affect responding for social networks facebook fanpage most is education used for research data about project, communication used for contact professor about the subject, technology used for program, entertainment used for movies/songs and medium is life used for procedure. The affect responding for social networks facebook fanpage most is knowledge for students’ relations, attitude for adaptation and activity and behavior for good practice. The format of facebook fanpage most is used for data exchange, article is data accuracy, activity for gives, picture/VDO are appropriate and meaning and others have appropriate information.