Tourism Industry Business Management by Good Governance In the era of Thailand 4.0

Abstract

The Thailand economy had the continuous growth rate especially the tourism industry that the government also gives precedence then defines the policy to support the tourism industry entrepreneurs such as tourism company business, spa business, restaurant business, and hotel business to lead them to the international standards by defining tourism development plan, tourism plan 4.0 in order to strengthen the tourism industry business and be connected to the world economy, and economy development plan such as stability, prosperity, and sustainability. From the statistic of both Thai and foreigner tourists especially in December 2017, there were 3.5 million tourists having a trip that affected the income for 1.9 trillion baht, so that there were 35,381,210 foreigner tourists that affected the tourist income for 1,824,042 baht. So as to the tourism industry entrepreneurs who had many supported factors which could say that the factor of constantly increased of the tourists and the factor of tax measurements, moreover, the income of the tourism industry business tends to grow continuously that would affect to the investment expansion including major entrepreneurs, competitions in the same business type, and newcomer entrepreneurs who start investing in tourism industry business. These are the important things that challenge the tourism industry business to aware, keep pushing the organization, and adjusting the business management in order to handle the aggressive competition in this 4.0 era.

          Then, the tourism industry entrepreneurs must apply the good government strategy with the organization management in order to add more business value and variations as follows, 1. Transparency and Honesty, 2. Laying clear practical guidelines, and 3. Effective cooperation which are the key strategies in order to improve tourism industry with effectiveness and create the sustainable organization.