The Value Added Creation of Hotel 3 star Business in Thailand 4.0

Abstract

          Tourism development plan has specified tourism strategy B.E. 2558-2560 that conforms with tourism supporting policy. This plan has specified travel plan 4.0 in pursuance of establishing business strength and associating with global economy for its stability, wealth and sustainability especially the business of three stars hotel. This business has supporting factors that constantly increase for example the number of tourist, the number of rooms, rooms occupancy and room rate. In addition, the exemption fee for visa renewal, reduction of visa fee at immigration for foreign tourist and tourism supporting measure that generate the number of tourists and the earnings of three stars hotel business tend to progress continually. Therefore, the investment of major entrepreneurs and the competition of three stars hotel in the same business have been expanded, further new entrepreneurs have entered into three stars hotel business which challenge this business. At this point, it has to generate value added to support this competition of 4.0 circumstance.

          The entrepreneur must take Blue Ocean Strategy to apply to three stars hotel business to make a difference by generating value added namely 1. Creating value added   2. Adding the proposal of cost reduction by deleting something which is unable to create value added and 3. Cost reduction by reducing the expenses. Further, key success of three stars hotel consists of the following factors such as digital marketing, selling technique, income management, environment, personnel, idea of selling point. The innovation of three stars hotel is an essential strategy to develop the business to be sustainability.