Chiang Saen Snake Elephant Sculpture: Analysis and Added Value

Abstract

This academic article the objective is to analyze and propose ways to increase the value of snake elephant sculptures. The results of the study found that Snake elephant sculpture in the middle of the bypass intersection before entering Chiang Saen city. It is characterized by the appearance of a mixture of an elephant and a large snake. It reflects being a symbol of the development of Chiang Saen city during 2007-2017. As for giving meaning to elephants and snakes through traditional beliefs, according to Brahmanism and Buddhism they are related to water, rain means abundance. As for the meaning of the elephant that can take the form of a snake in the Singhanawat legend. It means being the majestic white elephant of Lord Brahma Kumara. It means power and authority. Symbolic communication according to the two meanings above It does not appear in the snake elephant sculpture. Therefore, he proposed a way to add value by explaining the elephant-snake sculpture as a symbol of abundance. and victory in the fight against natural disasters, poverty and drought.