The Visual Art Design for Career Development in the Community

Abstract

The research article aims to achieve three objectives: 1) To design a pattern of landscape art and suitable materials for decorative purposes on surfaces. 2) To study community products for their utilization in surface decoration. 3)To foster creative community products for developing them as supplementary sources of income for the villagers. This research involves in-depth interviews, group discussions, and organizing activities for designing landscape art in community products.

The research findings reveal that:  1) The design of landscape art and suitable materials for surface decoration can be achieved by using mural
paintings on the front wall of Wat Tha Kam (Chai Chan), which depict significant beliefs and aspects of Buddhist history related to women and the 12-month traditional way of life in the Lanna region. The artwork includes 108 auspicious symbols and stair-step motifs, which are utilized in designing according to the
principles of elements and artistic components in architectural works, packaging design, symbol design, and the use of unique product posters.

2)  The community products used for surface decoration were found to be products that have been passed down through the local wisdom of the village. The renowned community products in the district include handwoven silk fabric with indigo dyeing and chemical dyeing by the Tantalakng Group.

3) The creation of community products to develop them as
supplementary sources of income for the villagers was observed. Activities were organized to extract lessons using the concept of developing new products, such as woven fabrics, looms, and services like knowledge of herbal medicine and traditional massage. Additionally, there was an increase in marketing channels for products within the community, such as tourism destinations and external markets.