บทบาทเชิงยุทธศาสตร์ของผู้นำชุมชนในการขับเคลื่อนชุมชนสีเขียว : การวิเคราะห์ด้วยกรอบภาวะผู้นำเชิงปฏิรูปและทุนทางสังคมในบริบทภาคใต้ของประเทศไทย

Chumphon Angkananon; Anirut Nuplord; Syuwari Morsu; Wutthichai Srichuay; Hamida Wannurat; Paithoon Thongsom

Authors

Chumphon Angkananon Politics and Local Governance, Maejo University at Chumphon
Anirut Nuplord Politics and Local Governance, Maejo University at Chumphon
Syuwari Morsu Public Policy Institute. PSU, Prince of Songkla University
Wutthichai Srichuay Faculty of Science and Technology, Princess of Naradhiwas University
Hamida Wannurat Independent Scholar
Paithoon Thongsom Independent Scholar

Keywords:

Green Community, Transformational Leadership, Social Capital

Abstract

This study aimed to (1) examine the context, concepts, and principles of driving green communities in Southern Thailand, (2) analyze the strategic roles of community leaders through the framework of transformational leadership and social capital, and (3) propose guidelines for developing community leaders’ capacity to enhance the sustainability of green communities. This research employed a qualitative methodology, with the population and sample comprising individuals involved in green community initiatives in the South, including community leaders, monks, religious leaders, farmers, community enterprises, government officials, teachers, youth, and tourists totaling more than 100 participants, selected through purposive and quota sampling. Research instruments included semi-structured interviews, focus group discussions, participant observation, and document review. Data were analyzed using content analysis and thematic analysis, following a three level coding process and validated through triangulation to ensure trustworthiness.

The findings revealed that the foundation of green communities in Southern Thailand lies in strong community relationships, cultural and religious systems, and reliance on natural resources. At the same time, community leaders play strategic roles across five key dimensions: (1) providing inspiration and vision, (2) building networks and mobilizing social capital, (3) initiating innovation, (4) fostering participation and community rules, and (5) utilizing cultural and religious capital as driving forces. Furthermore, the study proposed practical guidelines for enhancing leadership capacity, emphasizing the integration of technical knowledge with social capital, the creation of a leadership ecosystem, and policy-level support to reinforce sustainable development. The new knowledge generated from this research underscores that the effective promotion of green communities depends not only on external policies but also on leaders who can integrate transformational leadership with social, cultural, and religious capital. Such integration generates collective power that drives stable and sustainable community development, offering a model adaptable to other regions of the country.

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