Supply Chain Management Model Based on the SCOR Framework for Community Enterprises and Organic Vegetable Entrepreneurs in Chiang Mai Province

Abstract

This study examines supply chain management (SCM) practices of community enterprises and organic vegetable entrepreneurs in Chiang Mai Province through the Supply Chain Operations Reference (SCOR) model framework. The research objectives were: (1) to analyze current SCM processes; (2) to identify key problems and obstacles; and (3) to propose strategies for improving supply chain performance. A mixed-methods approach was employed. Quantitative data were collected from 385 respondents using structured questionnaires, and analyzed with descriptive statistics and multiple regression analysis. Qualitative data were obtained through in-depth interviews with 15 key informants, including community enterprise leaders, entrepreneurs, and SCM experts, complemented by document reviews, field observations, focus group discussions, and participatory learning forums.

Findings indicated that overall SCM performance was at a good level, especially in sourcing and delivery, where raw material management and transportation were effective. However, weaknesses were observed in planning and production, notably in demand forecasting, market information, access to modern technologies, labor availability, and waste management. These issues reduced supply chain efficiency. The study recommends strategies such as strengthening data-driven planning systems, enhancing flexibility in procurement and production through technology and workforce development, and fostering collaborative networks among local entrepreneurs. These strategies are expected to improve supply chain efficiency and competitiveness, supporting the sustainable growth of organic agriculture in the region.