Knowledge Management Model for Likay Folk Performance to Strengthen Local Cultural Identity in Ang Thong Province

Abstract

This research aims to 1) study the current state of knowledge management of Likay folk wisdom in Ang Thong Province, and 2) develop a knowledge management model for Likay folk wisdom in Ang Thong Province to enhance local cultural identity. The research employs a mixed-methods approach. Quantitative data was collected from a sample of 140 members of Likay troupes in Ang Thong Province using a Likert scale questionnaire. Descriptive statistics, including mean and standard deviation, were used for data analysis. Qualitative data was collected through in-depth interviews with Likay troupes and local cultural experts. The developed knowledge management model was then presented through focus group discussions to gather feedback and assess satisfaction levels.

The research findings revealed that the Likay troupes in Ang Thong Province have a moderate level of knowledge management in terms of knowledge acquisition, storage, and exchange. However, their application of knowledge is at a high level, which differs from the expected level where all aspects are at a high level. In the qualitative research through in depth interviews, most respondents stated that the Likay troupes in Ang Thong Province have strong knowledge potential, possessing skilled Likay performance abilities and inherited experience from previous generations of teachers as key strengths. However, they lack a systematic knowledge management model, posing a risk of losing this knowledge. Therefore, the researchers developed a knowledge management model called the “LIKAY Model,” which consists of Learning, Identification, Knowledge Access, Activity, and Yield. This knowledge management model was then presented through focus group discussions, and the level of satisfaction among the focus group participants towards the “LIKAY Model” was high.