Outcome Based Education System in Guizhou Vocational College of Industry and Commerce, Guizhou, China

Abstract

This study aims to explore the current situation of teaching management in the Marketing Department of Guizhou Vocational College of Industry and Commerce, analyze the causes of existing problems, and explore how the OBE (Outcome-Based Education) teaching concept can improve the teaching management level of the department. The research type is an empirical study, mainly based on the traditional education model theory, system theory and OBE education theory, and adopts quantitative research methods. By distributing questionnaires to students majoring in marketing (with a sample size of 200), data on the current situation of teaching management were collected and analyzed using SPSS software. The study found that 60% of the respondents believed that the teaching quality needs to be improved. The main problems include indoctrination education, reliance on stimulus-response learning model, insufficient practice opportunities and lack of learning by doing.

The OBE teaching concept is believed to be able to effectively improve the quality of teaching management. Its positive impacts include improving students' employability (60.5%), better connecting with industry needs (59.5%), flexibly responding to teaching needs (57.5%) and improving self-evaluation ability (54%). The research concludes that the teaching quality challenges faced by the Marketing Department are mainly due to the limitations of the traditional teaching model, and the OBE concept provides an effective way to solve these problems. Based on the findings of this study, we have proposed suggestions including teaching strategy improvement, teacher development, resource environment optimization, evaluation system reform and policy support, in order to improve teaching quality and cultivate more high-quality marketing professionals.