Application of Buddhadhamma Principles to Improve Public Service Quality of Mae Taeng District Office, Chiang Mai Province

Abstract

The main objectives of this research article are as follows: 1) To examine the quality level of public services provided by the Mae Taeng District Office in Chiang Mai Province. 2) To compare the perceptions and experiences of service recipients about the development of the quality of public services at the Mae Taeng District Office, classified according to personal factors. 3) To provide guidelines for the application of Buddhist principles in the provision of public services by the Mae Taeng District Office in Chiang Mai Province. This research utilized a combined research method. In the quantitative research component, the sample group consisted of 268 individuals who sought public services at the Mae Taeng District Office in Chiang Mai Province. Data was collected using a questionnaire, and statistical analysis techniques such as frequency, percentage, mean, standard deviation, t-test, and F value were employed to analyze the data and test the hypotheses. For the qualitative research component, in-depth interviews were conducted with 9 key informants or individuals who possessed significant knowledge and insights related to the topic. The data obtained from these interviews were analyzed using descriptive content analysis techniques.

The research findings indicated that 1) the overall quality of public services provided by the Mae Taeng District Office in Chiang Mai Province was at a moderate level. Furthermore, 2) when comparing the tests based on the hypothesis, it was discovered that the recipients of these services exhibited significant differences in terms of age, status, and occupation at a statistical significance level of 0.05. Consequently, the hypothesis was rejected. On the other hand, when considering the recipients' gender, education level, income, and job, the hypothesis was accepted. 3) To enhance the service delivery of officials, it is recommended to incorporate modern technology and various applications into their work processes. This will help streamline procedures, ensure efficiency, and build trust among the service recipients. Additionally, officials should strive to understand and meet the needs of the recipients by applying Buddhist principles. The four Sangha Vatthu principles, which emphasize kindness, friendship, generosity, and unity, can serve as a guiding framework for providing services that are well-received and appreciated by the public. Ultimately, these efforts will lead to more effective and impactful services, aligning to alleviate suffering and promote happiness for the people.