The Factors influencing decision-making of bicycle tourists at Khung Bang Krachao Phra Pradaeng District Samut Prakan Province

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Abstract

The purpose of this research was to find factors influencing decision-making of bicycle tourists at Khung Bang Krachao. So that various organizations can use it as a guideline for the development of bicycle tourism of Khung Bang Krachao or other communities. This research consists of The five key variables were Memorable travel experiences, Attitudes towards behavior, Subjective norms, Perceived behavioral control and Intention. The researcher collected data by using a questionnaire. with a specific sampling method by the sample group in the study, The total of survey respondents 358. Because I want to know the factors that influence the decision making of the sample. The collection of data from the sample was as expected.

          The research results show that Model of factors affecting decision-making influence of bicycle tourists Consistent with empirical data is in a good level. The Goodness of Fit Index (GFI) was 0.996, the Root Mean Square Error of Approximation (SRMR) was 0.041, and the path coefficient was memorable travel experience 0.875, attitude towards behavior -0.042, Subjective norms 0.466 and perception of Behavioral control 0.42 The factor that most influenced the decision of bicycle tourists was amenable to the reference group. and behavioral attitudes had no influence on bicycle tourists' decision-making.