Public Administration in the Digital Age: Opportunities, Challenges and Adaptation for Thai Government Agencies

Abstract

This article aims to present public administration in the digital age: opportunities, challenges, and adaptation of Thai government agencies. The study's findings reveal that digital transformation in Thai public administration creates several significant opportunities, such as increasing service delivery efficiency by reducing procedures and time by 60%, reducing operating costs by 25-30%, and increasing operational transparency by 55%. Key challenges include the digital divide between urban and rural areas, budget and resource limitations, a shortage of personnel with digital skills, and the complexity of regulations that are not yet conducive to digital operations. Consequently, Thai government agencies must accelerate their adaptation in terms of personnel development, infrastructure improvement, and regulatory adjustments. In this regard, personnel development is essential, requiring the cultivation of both basic and specialized digital skills, along with fostering a mindset that embraces change. Success factors from case studies of model agencies indicate that success depends on a clear vision and plan, support from executives, investment in infrastructure and personnel development, the establishment of collaboration, and an effective monitoring and evaluation system.