Strategies of Multilateral Public Service Management of Local Administrative Organization in Hang Chat District, Lampang Province

Abstract

This research aims to: 1) analyze the level of efficiency in the operation of public service management through multi-sector governance, 2) study the approaches to managing public services in a multi-sector model, and 3) develop effective strategies for public service management in a multi-sector context in the area of Hang Chat District, Lampang Province. The research employs a mixed-methods approach, collecting data through interviews with a targeted sample, which includes local leaders and community representatives from four sub-districts: Wiang Tan, Mueang Yao, Pong Yang Khok, and Hang Chat Mae Tan, as well as 100 citizens. Quantitative data were gathered through surveys and analyzed using descriptive statistics. Qualitative data were analyzed through content analysis combined with SWOT and TOWS Matrix tools.

The findings reveal that: 1) The overall level of efficiency in the operation of multi-sector public service management is high, 2) The management of public services excels in all areas, such as organizational leadership, strategic planning, knowledge management, human resource development, and performance evaluation, with an overall high performance level, 3) Effective management strategies consist of four main strategies: 1) proactive strategy, 2) corrective strategy, 3) preventive strategy, and 4) reactive strategy.