Government cooperation private business sector and the public sector to promote tourism at the Boon Phawet Festival, Roi Et Province

Abstract

The objectives of this research paper are 1) to study the cooperation model of the government sector. private business sector and the public sector to promote tourism at the Boon Phawet Festival Roi Et Province 2) Propose guidelines for government cooperation The private business sector and the public sector in the sustainable tourism management of the merit-making traditions This research is a qualitative research. Descriptive and analytical study methods were used. In-depth interviews, group discussions, and learning exchange forums The group of key informants consisted of government agencies. private business sector and the public sector, a total of 45 people.

The results showed that cooperation between government private business sector and the public sector to promote tourism in the Boon Phawet tradition Roi Et Province There is a suitable cooperation model in promoting tourism in the Boon Phawet Festival. Coordinating with all 3 organizations, namely 1) private sector businesses There must be a group of businesses. to benefit in coordinating with the government sector Must manage an organization that is conducive to cooperation. Including the development and improvement of tourism business. 2) Government organizations to coordinate cooperation with the private sector to be effective. Be clearer and more serious including promoting public relations campaign about ecotourism to people to understand; 3) Local people must participate in both the process of promoting cultural tourism and traditions in the preservation and restoration of local culture. together from thinking together, sharing decisions, and solving problems. Participate in and check as well as benefit from tourism. This will lead to the promotion of sustainable ecotourism.

Suggestions for government cooperation guidelines Private business sector and the public sector in tourism management for the Bun Phawet Festival This is a strategy and strategy for tourism management in 4 approaches: 1) public relations guidelines 2) tourism management guidelines 3) conservation guidelines 4) Cultural revitalization approaches for mutual use Under pride and cherish in local cultural attractions, which are traditional events that are unique to the local area.