Design and development of the logo and packaging style for pad Thai juice to connect cultural tourism in Bang Bai Mai Subdistrict, Mueang District, Surat Thani Province

Abstract

This article aims to study the design and development of the logo and packaging format for pad Thai water to link cultural tourism. And create added value for Bang Bai Mai Subdistrict, Mueang District, Surat Thani Province, It is an upgrade of Pad Thai of Bang Bai Mai Subdistrict. to be widely known The specialty of Pad Thai in Tambon Bang Bai Mai is Bringing Pad Thai to improve the recipe by adding coconut water from the coconut tree, which is famous in the district. It has been adapted to mix with Pad Thai juice to enhance the Pad Thai of Bang Bai Mai Sub-District. Which social engineers have thought, designed, developed a symbol and a unique design of Pad Thai water packaging. by designing product names under the Nam Pad Thai brand in Bang have the right brand consistent with the personality of the product which symbols, images and prints on the product packaging are unique including in accordance with cultural tourism in Bang Bai Mai Sub-District