Communication, Service Quality and Facilities Affecting Satisfaction of Users the Service of Tha Pa Subdistrict Municipality, Ko Kha District, Lampang Province

Abstract

The purpose of this article was: 1) the opinion levels of communication, service quality, facilities and satisfaction of users the service of Tha Pa Subdistrict Municipality, Ko Kha District, Lampang Province and 2) factors of communication, service quality and facilities affecting satisfaction of users the service of Tha Pa Subdistrict Municipality, Ko Kha District, Lampang Province. The sample group is 359 users the service of Tha Pa Subdistrict Municipality, Ko Kha District, Lampang Province. It was a survey research method using a questionnaire as the research tool and data analysis using descriptive statistics of percentage, means and standard deviations and inferential statistics of Multiple Regression Analysis Enter Method.

The research results found that 1) the opinion levels of service quality were at level highest ( = 4.31; S.D.= 0.624) opinion levels of satisfaction were at level highest ( = 4.29; S.D.= 0.620) followed by opinion levels of communication were at level highest ( = 4.24; S.D.= 0.632) and opinion levels of facilities also at level highest ( = 4.24; S.D.= 0.665)  and 2) the results of Multiple Regression Analysis Enter Method found that communication, service quality and facilities affected satisfaction of users the service of Tha Pa Subdistrict Municipality, Ko Kha District, Lampang Province at a statistical significance level of .05.