Technology and Social Media: New Dynamics of Contemporary Thai Politics and Democracy

Abstract

This academic article aims to explore and analyze the impact of digital technology and social media on Thailand’s political landscape and democratic processes over the past decade. The article argues that social media has transformed the modes of citizen engagement from institutionalized politics to cultural and communicative politics. Particularly among youth and the new generation, online platforms are used to question state authority, express emotional sentiments, and organize ideological alliances beyond traditional structures. Thai politics today is no longer confined to elections or formal movements but is increasingly manifested in memes, hashtags, short videos, and digital storytelling.However, the article also highlights the growing mechanisms of state control over digital spaces, including legal measures, information operations (IO), and algorithmic content governance. While social media may appear to be a free space, it is in practice shaped by hidden power exercised by both the state and transnational corporations—posing serious challenges to freedom of expression and long-term democratic quality. In conclusion, the article suggests that fostering democracy in Thailand’s technological age requires a deeper understanding of the structural power embedded in platforms, the promotion of diverse and autonomous citizen media, and the reform of legal and policy frameworks related to data rights and media freedom. Only through these means can the digital sphere function as a genuine public arena for deliberation and participation in a sustainable, contemporary democratic society.