The Development of Strategic Guidelines to Enhance the Capacity of Young Farmers as Smart Agriculture Entrepreneurs in  Chiang Mai Province

Jinhua Zhang; Pawinee Areesrisom; Koblap Areesrisom

ผู้แต่ง

Jinhua Zhang Doctor of Philosophy in Resources Management and Development, Maejo University
Pawinee Areesrisom Doctor of Philosophy in Resources Management and Development, Maejo University
Koblap Areesrisom Doctor of Philosophy in Resources Management and Development, Maejo University

คำสำคัญ:

Young Farmers, Strategic Development, Agricultural Innovation

บทคัดย่อ

This research article aims to study: 1) the potential and needs of new-generation farmers in Chiang Mai province in transitioning to becoming smart agriculture entrepreneurs, and 2) the development of strategic approaches to enhance their capacity for sustainable smart agriculture operations. The research employed a mixed-methods approach, combining both quantitative and qualitative research methods. In the quantitative research, data were collected from 187 new-generation farmers who were registered with the Department of Agricultural Extension in Chiang Mai province using a questionnaire. The data were analyzed using descriptive statistics such as mean, standard deviation, and multiple regression analysis. In the qualitative research, in-depth interviews were conducted with 10 new-generation farmers who received the provincial outstanding farmer award, and the data were analyzed using content analysis.

The findings revealed that new-generation farmers had a high overall potential, particularly in modern agricultural knowledge and skills, as well as management and marketing skills. Their highest needs for development as smart agriculture entrepreneurs were in the area of building collaborative networks, followed by financial support and assistance. The strategic recommendations for enhancing the sustainable capacity of new-generation farmers include providing training in modern agricultural technologies, establishing specialized support funds, creating collaborative networks with all sectors, and promoting marketing through digital platforms, all aimed at strengthening their position as stable and sustainable smart agriculture entrepreneurs.

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