Strategic Development and Capacity-Building Model for Enhancing the Operations of Agricultural Housewives Groups in Chiang Mai Province

Chun-Shen Huang; Koblap Areesrisom; Snit Sitti; Pawinee Areesrisom

ผู้แต่ง

Chun-Shen Huang Resources Management and Development, Faculty of Agricultural Production, Maejo University
Koblap Areesrisom Resources Management and Development, Faculty of Agricultural Production, Maejo University
Snit Sitti Resources Management and Development, Faculty of Agricultural Production, Maejo University
Pawinee Areesrisom Resources Management and Development, Faculty of Agricultural Production, Maejo University

คำสำคัญ:

Development Strategy Models, Enhancing Operational Capacity, Rural Housewife Farmer Groups

บทคัดย่อ

This study aims to explore the strategic development models and enhance the operational capacity of rural housewife farmers in Chiang Mai province.
A qualitative research methodology was employed through in-depth interviews and focus group discussions with 20 rural housewife farmers, based on a conceptual framework that categorizes strategies into four types: proactive strategy (SO), corrective strategy (WO), defensive strategy (ST), and reactive strategy (WT). The data were analyzed using a descriptive approach.

The findings revealed that the proactive strategy, which focuses on product development in collaboration with the government and networks, as well as the establishment of learning centers and experience-sharing platforms, plays a crucial role in adding value and improving product quality. The corrective strategy emphasizes the development of digital skills and online marketing, along with enhancing evaluation systems and fundraising to support continuous development. Meanwhile, the defensive strategy focuses on cost management and improving product quality by integrating local wisdom with innovation. The reactive strategy focuses on improving production systems and management by building partnerships and systematically managing knowledge. When all four strategies are integrated, rural housewife farmer groups in Chiang Mai will become stronger, standardized, and able to compete sustainably in the modern market.

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