Student Attrition Rate in Humanities and Sports Department, Guizhou Vocational College of Industry and Commerce Guizhou, China

บทคัดย่อ

This study aims to: 1) analyze the current status of student attrition, 2) identify key factors contributing to student attrition, and 3) propose strategies to reduce attrition rates. A quantitative approach was used, based on the theoretical frameworks of Student Performance Management, Total Quality Management (TQM), and Educational Development Strategies. Data were collected through secondary sources, including the official website and administrative departments of Guizhou Vocational College of Industry and Commerce, and primary data via a questionnaire survey of 340 randomly selected students from the College of Humanities and Sports. Descriptive statistics were used for data analysis, and the reliability of the survey instrument was confirmed using Cronbach's alpha coefficient.

The study revealed that student attrition at the School of Humanities and Sports, Guizhou Vocational College of Industry and Commerce is significantly influenced by teaching methods (57.94%), lack of student-centered learning approaches (47.65%), inadequate institutional feedback systems (47.06%), and individual factors such as academic performance and family background (47.06%). These issues reflect a mismatch between student expectations and the current educational environment. Based on the data, the most effective measures to reduce attrition include: adopting diverse and interactive teaching methods (57.35%), enhancing institutional support in terms of facilities and learning environments (50.3%), optimizing the allocation of academic and support resources (48.53%), and establishing a sustainable improvement model focused on student needs and satisfaction (48.32%). These findings underscore the importance of a holistic approach to teaching, management, and student engagement in reducing dropout rates.