A Blended Learning Model Under the Context of Human Capital Management of Social Science Students at Southern University

Abstract

This research is about to study blended learning and human capital management. It focused on 1) studying the five stages of blended learning: perception, response, appreciation, organization, and characterization; 2) studying comprehensive human capital management, continuous learning, change management, creativity, teamwork, and information sharing; and 3) analyzing the relationship between blended learning and human capital. This study used quantitative and qualitative research methods. The quantitative sample consisted of executives, lecturers, and students from four groups of universities: state universities, state universities, Rajabhat universities, and Rajamangala University of Technology, totaling 457 samples. The qualitative research used in-depth interviews with three deans.

The results of the quantitative research found that the dependent variable of the blended learning model (BLENDED LEARNING) with the highest mean was the response step aspect at the highest level, with an average of 4.64. The other aspects were ordered from the mean. Highest to least: 2. The perception stage has an average of 4.31, 3. The systematization stage has an average of 4.30, 4. The character creation stage has an average of 4.16, 5. The value appreciation stage has a value. Average 4.14 The Independent variable, Human Capital Management, has the highest mean value. The aspect of continuous commitment to learning is at a high level, with an average of 4.26. The other aspects are arranged from highest to lowest, namely 2. Change management and teamwork with an average of 4.25, 3. Being open minded, accepting and sharing information has an average of 4.23, 4. Always being creative has an average of 4.21.

The results of the qualitative research found that the results of the in-depth interviews Government university group (southern region), Rajabhat university group (southern region), Rajamangala University of Technology (Sriwichai) southern region group, interview questions will correspond to the dependent variable, blended learning model (BLENDED LEARNING). In which every aspect of the variable has the importance weighted at the highest level, the Independent variable is Human Capital Management, in which every aspect of the variable has the importance weighted at the high level.