The Role of Artificial Intelligence (AI) and Chatbots in Enhancing Customer Service and Supporting Salespeople
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This article analyzes the role of artificial intelligence (AI) technology and chatbots in enhancing customer service and supporting salespeople. It finds that AI is a crucial strategy for improving customer experience in an era where consumers prioritize value over price. AI can process large amounts of data and create meaningful interactions, which helps strengthen business relationships. The use of chatbots enhances customer service efficiency and allows AI to analyze customer behavior to provide specific recommendations, resulting in increased sales and higher average purchase values. Additionally, real-time monitoring and problem-solving through emotion analysis help reduce service costs. Creating a seamless customer journey with AI connects data from multiple channels to provide a continuous experience. Empowering salespeople with AI enhances their decision-making capabilities and reduces administrative burdens, allowing them to focus more on selling. Integrating AI with cultural understanding is thus a key strategy in addressing the demands of the digital economy in Thailand, and investment in infrastructure and workforce training is essential to prepare Thai workers for the rapidly changing digital world.
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References
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