Mechanisms of Building and Sustaining Social Capital in Online Communities: The Dynamics of Interaction in the Digital Society
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Abstract
This article aims to analyze the mechanisms of creating and maintaining social capital in online communities through the dynamics of digital interactions, utilizing the framework of social capital to understand the role of digital technology in shaping new forms of social relationships. The study finds that the mechanisms for creating and maintaining social capital in online communities exhibit distinct characteristics, including loose network relationships, member participation through interactive communication, and the exchange of capital in new forms, comprising information, empathy, and social support. Such interactions enhance trust, shared feelings, and the longevity of social relationships. The article proposes that social capital in the digital context should be considered as a unique dynamic of digital social capital, arising from the conditions of changing technology and social structures. Therefore, this article contributes to filling theoretical gaps and serves as a foundation for systematically studying social capital in the digital age.
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