The Promotion of Cultural Influence Policies Affecting the Success of Thai Restaurants in Bangkok

Abstract

The purpose of this research is to study 1) the level of promotion of cultural influence policies and the success of Thai restaurant businesses, 2) to compare the success of Thai restaurant businesses based on personal factors, and 3) the factors promoting cultural influence policies that affect the success of Thai restaurant businesses in Bangkok. Determining a sample size of 398 using Taro Yamane's formula and selecting participants through a Simple Random Sampling method with a Random Number Generator in Microsoft Excel. The statistical methods used in the research include percentage, mean, standard deviation, and multiple regression analysis. The study found that 1) the level of promotion of cultural influence policies and the success of restaurant operations are generally at a high level, 2) personal factors with average monthly income, work experience, and the type of restaurant significantly affect the success of Thai restaurant businesses in Bangkok at the .05 significance level, while personal factors such as gender, age, education level, and position in the restaurant do not affect success, and 3) the factors promoting cultural influence policies, including the establishment of cultural policies, the cultural industry and creative economy, and support from the government, significantly affect the success of Thai restaurant businesses in Bangkok at the .05 significance level.