Journal of Thammawat

Modern management according to Buddhist principles

Phanompon Mekphat — 2024-06-30

This academic article aims to study the principles of Buddhism to integrate with modern management. At present, changes in the economy, society, and technology are occurring rapidly and are becoming more complex in organizations. Therefore, the principles of mathematics and digital technology, AI technology, systematic management, and strategic management that were related to each other must be used to increase the efficiency of resource management in the organization. For successful management in an organization, there must be cooperation, unity, and a common goal. Because the world today is a capitalist or consumerist system that seeks profit and competes to be superior to competitors, both in terms of management and development in order to achieve organizational goals, modern management principles had become a management strategy. It emphasizes leaders and to create human relationships with each other by cultivating personal characteristics to the point of being beneficial to society. Organizations that had integrated the principles of Buddhism in line with their organizations in terms of strategic management, human resource management in the organization, and organizational culture in order for the organization's management to be successful.

Modern Management according to the Principles of Good Governance

Thiyaphan Wongsa — 2024-06-30

This article aims to present modern management in the form of good governance. Emphasis would be placed on continuous, stable growth, no bankruptcy, no risk of damage. Employees had confidence in the organization that they can work in the organization in the long term. Applying good governance in management was in order for the organization to have credibility and be accepted by society. Nowadays, public sector administration receives a great deal of attention from the people. In terms of transparency in operations. Therefore, applying the principles of good governance in management. It was to make the people have faith in various problems related to corruption. Corruption in government agencies would be reduced.

Colonization System: Development of Ethics in Public Administration

Phramahaprawet Panyadheepo — 2024-06-30

Government organizations were places where both direct and indirect benefits were combined for operators and those involved from the evolution of the urban food system until the development of the prevention system to control the performance of duties in accordance with the law and morality, from improving the bureaucratic structure to decentralizing power into the central, regional, and local areas in the form of legislation and various mechanisms from the constitution to independent organizations. It points out the perspective of the process of developing ethics in public administration from the past to the present that still had traces of the use of power and authority to seek benefits from misconduct and points to internal and external interactions. Government organizations regarding conflicts of interest between each other. Therefore, this system was difficult to change in driving the country's development management process, because, it was trapped in the cultural trap of a bureaucratic system with many titles and prestige coupled with power and prestige that spreads in all directions to the point where legitimacy could be developed with oneself and one's friends. In this article, we therefore presented a perspective on determining the work style of government organizations under the framework of work ethics to be used as a way of conduct and as a mechanism for controlling and inspecting work results to ensure efficiency. According to the policy intent to guarantee internationalism and to create acceptance on the world stage, the results of implementation and failure were due to misconduct that is currently visible on social media and under the waiting carpet. Much has been revealed to shed light on the results of reform and how to shape its future direction.

Guideline on the Development of Digital Leadership for Schools Administrator of Secondary Schools under the Office of the Basic Education Commission

Kanokwon Thurongkinanon — 2024-06-30

This article aims to 1) study the digital leadership of secondary school administrators 2) propose guidelines for developing the digital leadership of secondary school administrators under the Office of the Basic Education Commission. This was a qualitative research study of data from In-depth interviews with five key informants and descriptive data analysis.

The results of the research found that the digital leadership of secondary school administrators consists of six important factors: (1) digital vision and strategy, (2) knowledge and ability to lead the use of digital ethically, (3) Digital technology management (4) environment management and digital technology innovation (5) personnel development to have digital knowledge, ability and competency (6) communication to create motivation and participation. And the guidelines for developing the digital leadership of secondary school administrators in all 6 areas had 26 guidelines, namely, Area 1: Digital vision and strategy, there were 5 approaches such as developing digital vision and strategy, Area 2: Know your abilities and be a leader in the use of digital with ethics. There were 4 approaches, such as developing knowledge and skills in using digital technology in both software and hardware. Area 3: Digital technology management had 5 approaches, such as developing systems. Manage school infrastructure, aspect 4: organizing the environment and innovation in digital technology, had 4 approaches, such as creating an academic ecosystem to have an atmosphere like a digital educational institution, aspect 5: developing personnel to have knowledge, abilities and competencies. There were 4 approaches to digital such as developing personnel to have digital knowledge, abilities and competencies and Area 6: Communication to create motivation and participation had 4 approaches, such as developing communication.

Designing Activities to Address Bullying Behavior Problems of Primary School Students in a Private School in Satun Province

Jiraporn Suksri — 2024-06-30

This research is a qualitative study aims to analyze the problem conditions of bullying behavior and to design intervention activities to address bullying behavior among elementary school students at a private school in Satun province. In-depth interviews and group discussions are utilized in this study. The main informants include school administrators, student affairs teachers, subject teachers, students exhibiting bullying behavior, bullied students, parents, and clinical psychologists, totaling 31 individuals.

The research findings indicate that: 1) The most common forms of bullying behavior among elementary school students were teasing about physical appearance, the belief in retaliation after being bullied, and ostracism from peer groups. 2) The intervention activities for addressing bullying behavior include (1) creating hypothetical scenarios depicting various types of violence to analyze and foster mutual understanding, (2) attitude adjustment activities to bolster self-confidence and self-awareness, (3) home room activities to facilitate teacher-student communication and awareness of student issues, and (4) extracurricular learning activities such as sports, singing, and music to promote camaraderie.

Tourism Potential and Environmental Management Affecting Chinese Tourists’ Satisfaction in Chengdu, Sichuan Province, People’s Republic of China.

Fei Fan — 2024-06-30

The objectives of this study were: (1) to study the level of opinions regarding the potential of tourist attractions. Environmental management and satisfaction of Chinese tourists who visit Chengdu, Sichuan Province, People's Republic of China. (2) To study factors regarding the potential of tourist destinations. And environmental management that affects the satisfaction of Chinese tourists visiting Chengdu, Sichuan Province, People's Republic of China. The sample group was a group of 385 Chinese tourists who visited Chengdu, Sichuan Province, People's Republic of China. The instrument was an online questionnaire. Using descriptive statistics such as percentage, mean, standard deviation. And inferential statistics analysis, multiple regression analysis using the Enter method.

The results of the study found that: (1) the level of opinions regarding the potential of tourist attractions Environmental management and the satisfaction of Chinese tourists visiting Chengdu, Sichuan Province, People's Republic of China is at a moderate level. (2) Factors regarding the potential of tourist attractions and environmental management that affects the satisfaction of Chinese tourists visiting Chengdu, Sichuan Province, People's Republic of China. Statistically significant at the .01 level.

Marketing mix and product image on university students’ decision to purchase Chinese brand sportswear in Chengdu, Sichuan Province, China

Li Haiwen — 2024-06-30

This research has the objectives to study (1) to study the level of opinions regarding the marketing mix. Product image and the decision to purchase Chinese brand sportswear of university students in Sichuan Province, China (2) to study the marketing mix and product image that affect the decision to purchase Chinese brand sportswear of university students in Sichuan Province, China, sample group was 384 university students in Chengdu, Sichuan Province, China, Who had purchased Chinese brand sportswear. The instrument was an online questionnaire. Using descriptive statistics such as percentage, mean, standard deviation. And inferential statistics analysis, multiple regression analysis.

The results of the study found that: (1) the level of opinions regarding the level of opinions regarding the marketing mix Product image and the decision to purchase Chinese brand sportswear by university students in Sichuan Province. China was at a high level. (2) The marketing mix and product image influence the decision to purchase Chinese brand sportswear by university students in Sichuan Province, China, with statistical significance at the 0.01 level.

Motivation, Image and Potentials of tourist attractions affecting satisfaction in military tourist attraction: Baan Pongnak, Surasak montri Barrack, Lampang province

Nanta Homkanchan — 2024-06-30

This research has the objectives to study 1) levels of opinions in motivation, images and tourist attraction potentials affecting satisfaction in military tourist attraction: Baan Pongnak, Surasak montri Barrack, Lampang province and 2) Analysis of opinions on motivation, image and potential of tourist attraction affecting satisfaction in military tourist attraction: Baan Pongnak, Surasak montri Barrack, Lampang province. The sample group was the Thai tourists who had visited military tourist attractions at Baan Pongnak, Surasak montri Barrack, Lampang province totaled 385 persons. This is survey research, The tools used was a questionnaire and used descriptive statistics of percentage, means and standard deviations and inferential statistics of Enter Multiple Regression Analysis.

The research findings were 1) levels of opinion of image affected satisfaction in military tourist attraction: Baan Pongnak, Surasak montri Barrack, Lampang province at the highest level followed by motivation at the highest level and potential of the tourist attraction also at the highest level respectively and 2) the results of Enter Multiple Regression Analysis found that image and potentials of tourist attraction affected satisfaction in the military tourist attraction: Baan Pongnak, Surasak montri Barrack, Lampang province at the statistical significance level of .01 while motivation did not affect satisfaction in military tourist attraction: Baan Pongnak, Surasak montri Barrack, Lampang province at the statistical significance level of .05.

Public Awareness to Good Governance Management of Paikhaew Sub-district Administration Organization in Sawangarom District, Uthaithani Province

Thanee Kesthong — 2024-06-30

The objectives of this research were: 1. Study about the administration level as the good governance principle of Paikhaew Subdistrict Administration Organization Office, Sawangarom district, Uthaithani province as the citizen’s aesthesia, and 2. Compare about the management level as the good governance principle of Paikhaew Subdistrict Administration Organization Office, Sawangarom district, Uthaithani province as the citizen’s aesthesia which categorizing by the citizen’s characteristic. The sampling group of this research is the citizen of Paikhaew subdistrict, Sawangarom district, Uthaithani province for 353 people. The data collection instrument is the questionnaire which evaluates by rating scale (5 levels). The reliability value is 0.97. The statistics which use to analyze are frequency, percentage, mean, standard deviation (SD), t-test independent, and One Way ANOVA.

The research result presented that:

The overall administration of good governance principle of Paikhaew Subdistrict Administration Organization Office, Sawangarom district, Uthaithani province as the citizen’s aesthesia is on the high level in every field (= 4.37). Management is at a high level. The first priority is the responsibility (= 4.50), followed by the rule of law (= 4.46), the principle of value (= 4.43), the risk principle (= 4.42), the major aspects (= 4.28), which are managed sequentially. The last is the principle of participation. (= 4.23).
The comparison administration result of good governance principle of Paikhaew Subdistrict Administration Organization Office, Sawangarom district, Uthaithani province as the citizen’s aesthesia are similar which categorizing by the citizen’s characteristic which consists of the gender

A Study of the Strengthening of the Kilanupathaka Monks Network in Thai society

Supitcha Pornpitchanarong — 2024-06-30

This article aims to study the role of the Kilanupathaka Monks network in healthcare for monks, investigate their involvement in building the Kilanupathaka Monks network, and explore ways to strengthen this network in Thai society. The research follows a Participatory Action Research (PAR) approach involving four organizations: 1) Kilanupathaka Monks 2) Gilandhamma Monks, 3) Department of Health, Ministry of Public Health, and 4) Monastic hospital. The researchers selected 20 key informants for data collection.

The results showed that: The role of the Phra Kilanupadthaka Network was as a partner participating in the health care of monks, relying on the participation of all parties, divided into 2 issues: problems and obstacles of network partners in taking care of the health of monks. monks and study the role of network partners in providing health care for monks by searching for problems and needs of monks, observing monks' health behavior, providing knowledge on health care and disease prevention and adjustment. Change the health behavior of monks in all 7 areas to take care of their health. Participate in the creation of the Kilanupattaka network by searching for the causes of monks' health problems and plan joint solutions where members can exchange information and opinions to seek alternatives and various decisions regarding appropriate activities, monitoring and evaluation in order to gain understanding, awareness and learning, creating a network of Phra Kilanupattthaka that had the characteristics of connecting Link the roles of groups that have a common goal of developing cooperation in a coordinated manner.