Service Quality of the Sa Thale Subdistrict Administrative Organization, Phayuha Khiri District, Nakhon Sawan Province based on Sangahavatthu Dhamma

Abstract

The purposes of this research article were 1) to study the service quality level of the Sa Thale Subdistrict Administrative Organization, Phayuha Khiri District, Nakhon Sawan Province based on Sangahavatthu Dhamma; 2) to study the relationship between Sangahavatthu Dhamma and the service quality of the Sa Thale; and 3) to propose guidelines for developing the service quality of the Sa Thale Subdistrict Administrative Organization based on Sangahavatthu Dhamma. A mixed-methods research design was employed, integrating Sangahavatthu Dhamma with Millet’s service quality concepts. For the quantitative research, the population consisted of 2,696 eligible voters aged 18 and older; a sample size of 349 was determined using Taro Yamane’s formula and selected via proportional stratified random sampling. The research instrument was a questionnaire with an IOC ranging from 0.60 to 1.00 and a reliability coefficient of 0.934. Data analysis involved frequency, percentage, mean, standard deviation, and Pearson’s correlation coefficient. The qualitative research utilized in-depth interviews with 17 key informants, and data were analyzed using content analysis. The research findings revealed that 1) the overall level of service quality based on Sangahavatthu Dhamma was high ( = 3.73, S.D. = 0.72), and the overall service quality of the Sa-Thale Subdistrict Administrative Organization was also high ( = 3.75, S.D. = 0.72); 2) Sangahavatthu Dhamma showed a very high positive correlation with the service quality of the Sa-Thale Subdistrict Administrative Organization (r = 0.984), statistically significant at the .01 level; and 3) guidelines for developing service quality based on Sangahavatthu Dhamma comprised 1) regarding equitable service provision, services should be made more accessible and complex procedures simplified; 2) in terms of timely service delivery, service steps and duration should be reduced; 3) regarding  provision of adequate services, public utilities and service systems should be developed to ensure sufficiency; 4) in the aspect of service continuity, the database and service monitoring system should be developed; and 5) in terms of progressive service delivery, online services should be developed and digital technologies adopted.