A Survey of Tourists' Opinions Affecting the Selection of Souvenir Products in the Form of 3D Model Objects Harmonizing Buddhist Art

Abstract

The objective of this research article was to study and explore the factors affecting the selection of souvenir products in the form of 3D model objects harmonizing Buddhist art from Thai tourists. It was a conducting research by having 100 tourists answer questionnaires according to the tourist opinion survey form affecting the selection of souvenir products in the form of 3D model objects harmonizing Buddhist art using a purposive sampling from the sample population by using a questionnaire to assess satisfaction at 5 levels. The results of the survey of the target group of tourists were collected. It was found that 1) general information of the respondents were as follows 1.1) most of the respondents were female, 70 percent; 1.2) most respondents were between 51-60 years old, 33 percent; 1.3) most respondents had an income of 30,001 baht or more, 39 percent; 1.4) most respondents had a bachelor's degree or equivalent, 60 percent; 2) basic factors in the selection of souvenir products in Chiang Rai Province were found that 2.1) the design characteristics of souvenir products that were most desired were a simple design ( = 4.00); 2.2) the physical characteristics of the most desired souvenir products were to emphasize the beauty (= 4.28); 2.3) the most desired type of souvenir products were jewelry with a value of = 3.34; and 2.4) the most desired material was silver with a value of = 3.75; and 3) factors that affected the selection of souvenir products in the form of 3D model objects found that 3.1) an important religious place in Mueang Chiang Rai District that tourists thought of first most was Wat Phra Kaew with a value of = 3.42; 3.2) most respondents had a high level of demand for souvenir products related to superstitions, with a proportion of 35 percent; and 3.3) the area of superstition beliefs in souvenir products that respondents wanted to have for themselves were the aspect of good health, with a value of  = 4.22.