Factors Affecting Health Tourism Logistics Management in the Eastern Economic Corridor Area (EEC)

Abstract

The objectives of this research article were 1) to study the context and situation of tourism logistics route management in the Eastern Economic Corridor on the basis of health tourism development; and 2) to study factors, problems and supporting factors of tourism logistics route management in the Eastern Economic Corridor on the basis of health tourism development. It was a mixed methods research. For quantitative research, the population used in the study was a group of tourists who traveled for health tourism in the area by using questionnaires. In terms of qualitative research, the population used in the study was personnel in health tourism establishments and groups of tourists who traveled for health tourism in the area using in-depth interviews as a tool used to study and collect. The results of the research revealed that in terms of the context and situation of health tourism logistics route management in that area,  most tourists tended to travel during the weekend which was a short-term travel in the area only and traveling to health tourism destinations mixed with other tourist attractions because there was no connection to health tourism. On the other hand, the factors of problems and supporting factors of tourism logistics route management in the Eastern Economic Corridor found that Health tourist attractions in the Eastern Economic Corridor area that can attract most tourists needed for improvement in cleanliness, saving for the lives and property of tourists, being ready to prevent infection/transmit from the outbreak of Coronavirus Disease 2019 (COVID 2019) or other epidemics. In addition, the environment of a health tourism attraction must be beautiful and attractive as well as personnel in the health tourism industry must be able to provide services efficiently. This was in line with the factors that supported and hindered the development of health tourism destinations in the Eastern Economic Corridor in the view of tourism operators and personnel in the health tourism industry which can be used in a concrete way through modern digital media technology. And the analysis results in this research can be extended to create a model to create added value in health tourism logistics management that was in line with the development context of the Eastern Economic Corridor.