Social Sciences and Modern Integrated Sciences

Strategies to Promote Motorsport Tourism in the Special Economic Zone of Chiang Rai Province

Dirakrit Greut, Nawin Promjaisa, Vikrom Boonnun, Gomin Wang-on — Sun, 30 Nov 2025 00:00:00 +0700

This research aims to study the strategies for promoting motorsport tourism in the border special economic zone of Chiang Rai Province. The primary objectives include: (1) analyzing the factors influencing participation in motorsport tourism activities, (2) examining the appropriate activity models for motorsport tourism, and (3) developing strategies to promote motorsport tourism.

The research employs a mixed-methods approach, divided into three phases: (1) analyzing factors influencing participation by collecting data from a sample group of 400 respondents and performing statistical analysis, (2) identifying suitable activity models through in-depth interviews with 16 stakeholders, and (3) formulating strategies using SWOT Analysis and the TOWS Matrix. The research findings indicate that factors influencing participation in activities include both positive aspects, such as event organization, promotional channels, and safety standards, as well as negative factors, including expenses and prior participation experience. Furthermore, suitable event formats should be diverse, receive support from the public and private sectors as well as the community, and incorporate stringent safety measures. The research also formulated five strategies: 1) Infrastructure development, 2) Branding and marketing, 3) Public and private sector support, 4) Community activity promotion, and 5) International cooperation development.

Factors Affecting the Participation of Elderly Individuals in the Management of Elderly Schools in Ban Krang Subdistrict, Mueang Phitsanulok District, Phitsanulok Province

Sudarad Khunto, Tanastha Rojanatrakul, Chot Bodeerat — Sun, 30 Nov 2025 00:00:00 +0700

This research article aims to examine three key aspects: (1) the level of participation of older adults in the management of senior citizen schools, (2) the factors influencing such participation, and (3) the challenges, obstacles, and recommendations for enhancing the effectiveness of their participation. This study employs a quantitative research methodology, collecting data from 140 senior citizens who are members of a senior citizen school in Ban Krang Subdistrict, Mueang Phitsanulok District, Phitsanulok Province. Data were gathered through questionnaires and analyzed using descriptive statistics, including percentages, means, and standard deviations.

The findings reveal that: (1) the overall level of participation among older adults in the management of senior citizen schools is high, reflecting their awareness and enthusiasm for engaging in social activities; (2) key factors influencing their participation include support from family, the community, and relevant organizations, which play a crucial role in fostering engagement; and (3) the primary obstacle hindering participation is difficulty in using modern technology, which affects access to information and involvement in online activities. Based on these findings, a key recommendation is to develop support mechanisms that enable older adults to effectively access and utilize technology. Additionally, fostering collaboration among senior citizen schools, communities, and government agencies is essential to promoting sustainable participation.

The Preparation for an Aging Society among People in Nonglum Subdistrict, Vajirabarami District, Phichit Province

Paisurang Thangthong, Tanastha Rojanatrakul, Kampanart Wongwattanapong — Sun, 30 Nov 2025 00:00:00 +0700

This research article aims to study: 1) the preparedness of the population for entering an aging society, 2) the level of awareness regarding elderly welfare rights, 3) the comparison of factors influencing preparedness for entering an aging society based on personal characteristics, and 4) the strategies for preparing the population in Nonglum Subdistrict, Wachirabarami District, Phichit Province, for entering an aging society. The study adopts a quantitative research methodology, with the target population consisting of 350 people in Nonglum Subdistrict. Data were collected using a questionnaire, and the statistical analyses employed include frequency, percentage, mean, standard deviation, t-test, and one-way ANOVA.

The findings indicate that: 1) the overall preparedness for entering an aging society is at a high level, 2) awareness of elderly welfare rights is at a high level, with 72.39% of the population aware, 3) a comparison of personal characteristics reveals that differing occupations have a statistically significant impact on preparedness for entering an aging society at a 0.05 level (P=.017), and 4) the population should be made more aware of the importance of preparation for aging society in all aspects starting from working age. Moreover, raising awareness and receiving support from government agencies, community organizations, and families will be key factors in enhancing the preparedness of the population for entering an aging society.

Application of Buddhist Principles for Preventing and Resolving Drug Problems by Community Committees in Khon Kaen Municipality, Mueang District, Khon Kaen Province

Ratchaphon Champakaew, Suraphon Promgun, Sutipong Sawatta — Sun, 30 Nov 2025 00:00:00 +0700

This article aims to (1) examine the level of drug prevention and suppression efforts carried out by community committees in the Khon Kaen Municipality, Mueang District, Khon Kaen Province; (2) investigate the relationship between the Four Iddhipāda (Path of Accomplishment) Buddhist principles and the community committees’ operations in addressing drug problems; and (3) explore the application of the Four Iddhipāda principles in the drug prevention and resolution process. A mixed-methods approach combining both quantitative and qualitative research was employed. The quantitative component used a questionnaire to collect data from 282 community committee members, analyzed using descriptive statistics such as frequency, percentage, mean, and standard deviation, along with inferential statistics. The qualitative component involved in-depth interviews with 15 key informants, with data analyzed using descriptive content analysis.

The findings revealed that the overall level of drug prevention and resolution operations by the community committees was high, particularly in the areas of monitoring and evaluation. Moreover, there was a statistically significant and strong positive correlation between the Four Iddhipāda principles and the community committees’ operations (r = 0.85, p < 0.01), indicating that adherence to Buddhist principles can serve as a powerful mechanism for effective social action. In terms of practical application, the study found that community committees effectively utilized the principles of chanda (desire to do good), viriya (effort), citta (attention), and vimaṃsā (investigation) to foster motivation, strengthen morale, promote collaboration, and engage in systematic planning for sustainable drug problem resolution. These results highlight the role of Buddhist teachings in enhancing community resilience and provide a practical framework for grassroots social development in Thai society.

The Causal Influence of Government, Private Sector, and Civil Society Collaboration on the Effectiveness of Disaster Management in Response to the COVID-19 Outbreak in Pa Sang District, Lamphun Province

Pudisakorn Moonpa, Suriyajaras Techatunminasakul — Sun, 30 Nov 2025 00:00:00 +0700

This research article aims to (1) examine the factors influencing disaster management in response to the COVID-19 outbreak in Pa Sang District, Lamphun Province, and (2) analyze the causal influence of collaboration among the public sector, private sector, and civil society on the effectiveness of disaster management within this context. A quantitative research methodology was employed. The sample consisted of 186 participants, including government officials, local leaders, village health volunteers (VHVs), and local residents. Data were collected using questionnaires and analyzed using both descriptive and inferential statistics, including frequency, percentage, mean, standard deviation, Pearson’s correlation coefficient, and multiple regression analysis.

The findings revealed that overall collaboration factors were rated at the highest level, particularly in compliance with public health measures, which received the highest mean score ( =4.54, S.D.=0.436), followed by communication, campaigns and public relations, and community capacity—indicating strong engagement from all sectors in addressing the crisis. Moreover, the results from multiple regression analysis showed that independent variables could explain 75% of the variance in disaster management effectiveness (R²=0.75, p < 0.05). Statistically significant positive predictors included the strictness of village health volunteers (β=0.65), village heads/subdistrict chiefs (β=0.64), communication and public relations efforts (β=0.35), and government support (β=0.29). Although collaboration from the private sector did not reach statistical significance (β=0.15, p=0.06), it still played a meaningful role in the overall outcome. Interestingly, the strictness of public health officers showed a negative effect on management effectiveness (β=-0.37), possibly reflecting systemic limitations or unintended consequences of overly stringent measures. These findings underscore the importance of fostering proactive collaboration through community-based mechanisms, strong local leadership, and effective communication strategies. The study recommends a critical review and adjustment of the roles of public health authorities to enhance flexibility, build trust, and improve disaster management outcomes in times of crisis.

The Management Strategy for the Nong Luang Natural Reservoir, Chiang Rai Province

Jirawut Keawkuen, Vikrom Boonnun, Gomin Wang-on, Benjamas Muangkasem — Sun, 30 Nov 2025 00:00:00 +0700

The objectives of this research article were (1) to analyze the current management conditions of the Nong Luang natural reservoir in Chiang Rai Province, and (2) to formulate a strategic development plan for the management of the Nong Luang natural reservoir. The study sample and target groups consisted of 360 residents living around the Nong Luang area, 23 community leaders from nearby areas, and 15 representatives from government agencies involved in the reservoir’s management. The research tools included questionnaires and focus group discussions. Data were analyzed using statistical software, with descriptive statistics presented in terms of percentages, means, and standard deviations.

The research findings revealed that local residents expressed a strong need for sustainable and efficient development of the Nong Luang reservoir. Key concerns included the importance of community participation, systematic management, governmental support, and the conservation of natural resources. Community leaders showed a high level of awareness of the reservoir’s importance and a strong desire to enhance management practices in all aspects, aiming to maximize the sustainable utilization of the reservoir. The strategic issue emerging from this research was defined as: "The development of a management system for the Nong Luang natural reservoir in Chiang Rai Province by fostering cooperation, developing human resources, improving technology, increasing funding sources, and promoting community participation to support sustainable development." The strategy comprises five key areas: (1) budget allocation and identification of additional funding sources, (2) personnel development and cooperation building, (3) improvement of tools and technology, (4) enhancement of participation and communication, and (5) strategic planning and management.

Effectiveness of the Implementation of the Elderly Welfare Policy of Nong Ya Sai Subdistrict Administrative Organization, Sak Lek District, Phichit Province

Supaphida Sakajai, Tanastha Rojanatrakul, Kampanart Wongwatthanaphong — Sun, 30 Nov 2025 00:00:00 +0700

This research study aims to: (1) examine the effectiveness of the implementation of the elderly allowance policy by the Nong Ya Sai Subdistrict Administrative Organization, Sak Lek District, Phichit Province; (2) investigate the factors influencing the effectiveness of this policy implementation; and (3) identify problems and propose recommendations for improving the effectiveness of the policy’s implementation. This quantitative research employed a sample of 210 elderly individuals residing in Nong Ya Sai Subdistrict who are recipients of the elderly allowance. Data were collected using a structured questionnaire and analyzed using frequency, percentage, mean, standard deviation, and regression analysis with the Enter method for selecting independent variables.

The research findings revealed that: 1. The overall effectiveness of the elderly allowance policy implementation was at a high level. When categorized by dimension, the highest mean score was found in coverage of eligible recipients, followed by timeliness and accuracy of payment, policy sustainability, system management, and impact on the quality of life of the elderly, respectively. 2. The factors that significantly influenced the effectiveness of policy implementation included the organizational structure and system of the local administrative organization (X1), with a Beta value of 0.178, and the organizational environment (X4), with a Beta value of 0.143. Both factors had a statistically significant impact at the 0.05 level. 3. Key problems and recommendations identified include: (1) the Subdistrict Administrative Organization should prioritize disseminating information related to elderly programs through community leaders or home visits; (2) it should organize occupational support activities to generate income for the elderly, such as career promotion projects; and (3) it should increase the number of personnel to ensure adequate service capacity for the local population.

The Political Leadership in Accordance with the Buddhist way of Local Executives for the Development of the Quality of Life of the Elderly in Sam Sung District, Khon Kaen Province

Kritsana Khotsriwong — Sun, 30 Nov 2025 00:00:00 +0700

This thesis aims to: 1) study the level of political leadership in improving the quality of life of the elderly in Sam Sung District, Khon Kaen Province; 2) examine the relationship between the Four Principles of Gharāvāsa-dhamma (householder’s virtues) and the development of the elderly’s quality of life; and 3) propose approaches to promoting political leadership based on Buddhist principles for enhancing the quality of life of the elderly. A mixed-methods research approach was employed, combining quantitative and qualitative methods. The quantitative study used questionnaires administered to 367 elderly individuals, and the data were analyzed using frequency, percentage, mean, and standard deviation. The qualitative study involved in-depth interviews with 12 key informants, and the data were analyzed through content analysis.

The research findings revealed that: 1) the overall quality of life of the elderly in Sam Sung District was at a high level; 2) factors significantly related to political leadership among local administrators included ideological influence, inspirational motivation, intellectual stimulation, individualized consideration, and the Four Principles of Gharāvāsa-dhamma—charity (cāga), truthfulness (sacca), self-discipline (dama), and patience (khanti)—which were statistically significant at the 0.01 level;
3) the proposed leadership enhancement strategies included impartial administration, respect for the elderly, effective communication with credible information, empathy, problem-solving skills, and consistent support. These qualities reflect a form of leadership that elderly citizens can truly rely on, and they serve as a foundation for sustainable improvement in the quality of life at the local level.