Business Plan of Laundry Shop in Nawong Subdistrict Mueang District Phetchaburi

Abstract

The purposes of this research were to: (1) study the laundry customer’s behavior in Nawung subdistrict, Mueng district, Phetchaburi province. (2) study the factors that effect to make a decision using of laundry customer in Nawung subdistrict, Mueng district, Phetchaburi province. (3) make a laundry’s business plan in Nawung subdistrict, Mueng district, Phetchaburi province. This quantitative research are 337 people that is conducted by stratified sampling and proportionate sampling. This is computed by Taro Yamane’s formula and use Google Form to compile the data. The reliability statistics is specified 95 percentages and the error scale is specified 5 percentages that is analyzed the data by descriptive statistic are as follows; frequency, percentage, average and standard deviation. The results are as follows. (1) The behavior information that they use laundry service 24 hours, they think that comfortably and fast to use any kinds of washing machine. They use laundry service twice a week, the time is 6.00 to 9.00 p.m. on Saturday. The service charge is 30 baths. They are known about laundry by themselves and they agree to have the application to service. They almost iron by themselves and never use the iron clothes service. (2) The analysis result information are about the service factors (4PS) in service, the customer focus on the laundry quality. The service charge, customer focus on showing the price card. The service factor, customer focus on service place nearly the dormitory or work place. The marketing factor, customer need to promote by using social media such as Facebook and Line. (3) The investment in this business starts at 2 million. The outcome pay back investments in 1 years.