Business Plan for Developing the Potential of the Conveyor

Abstract

This research aims (1) to study the characteristics of the conveyor system that customers want, (2) to study the strategy for developing the organization to have the ability to compete and meet the needs of customers, (3) to create a business plan for W Grow Mechanic Co., Ltd. The quantitative research was conducted. The population is a group of entrepreneurs in the poultry slaughtering and packing business and entrepreneurs in the fresh meat slaughtering and packing business, except poultry, from a list of 236 entrepreneurs, calculated using the Taro Yamane formula, resulting in a sample size of 342 people. Data collection was done using a questionnaire in the form of Google Form using a simple collection method by setting a 95 percent confidence level and a 5 percent error level. Descriptive statistics were analyzed, including percentages, means, and standard deviations. It was found that: (1) The characteristics of the conveyor system that customers want are smooth-surface (PU, PE, PVC) and need to transfer production between machines to increase production efficiency. The budget is not more than 300,000 baht per set. (2) The strategy for developing the potential of the organization is analyzed from the 7Ps marketing mix, consisting of products that emphasize efficiency in use and safety, reasonable prices, and quality that includes installation and price. The distribution contact channels are convenient and fast. The marketing promotion has a guarantee of results. The personnel team has knowledge and the ability to solve problems efficiently. The problem-solving management process is fast. The physical environment can provide knowledge and a manual to build confidence. (3) The investment plan to develop the potential of the conveyor system increases the investment by 3 million baht. There is a business growth rate of 8.9 percent with a payback period of 2 years.