Kaewkhav K, Rammas C, Khanngoen C. The Role of Customer Perceived Value and Product Quality in Building Brand Loyalty in the Sports Drink Industry: Evidence from Thailand. SLSTE [internet]. 2023 Apr. 3 [cited 2026 Aug. 28];1(1):1-17. available from: https://so09.tci-thaijo.org/index.php/BTSMM/article/view/1967