NAPONTUN, K. Exploring the Impact of Social Influence on YouTube Advertising Perception and its Significance via Importance-Performance Map Analysis (IPMA). Service, Leisure, Sport, Tourism & Education, [S. l.], v. 2, n. 2, 2024. Disponível em: https://so09.tci-thaijo.org/index.php/BTSMM/article/view/2064. Acesso em: 29 aug. 2026.