KAEWKHAV, K.; RAMMAS, C.; KHANNGOEN, C. The Role of Customer Perceived Value and Product Quality in Building Brand Loyalty in the Sports Drink Industry: Evidence from Thailand. Service, Leisure, Sport, Tourism & Education, [S. l.], v. 1, n. 1, p. 1–17, 2023. Disponível em: https://so09.tci-thaijo.org/index.php/BTSMM/article/view/1967. Acesso em: 29 aug. 2026.